The competition

Global Marketing Competition 2012 is an international competition organised by Esic Business & Marketing School aimed at last year and penultimate year degree students, post-graduate programme students as well as MBA or doctorate programme students from public or private institutions. As a participant you will have the chance to take decisions at strategy level about all the areas of the organisation and demonstrate the theoretical knowledge learned in the classroom.

Stages:

At the first stage: Develop three operative plans during two weeks, which is equivalent to four years in real life, and classify for the next stage depending on the profits and losses obtained through your management.

Quarter finals: For a period of one month and one week you will decide the organisation's future through 6 business plans. Work in a team, analyse, control and experiment the reality of the business world.

Semi-final: The best 36 teams in the world will be in the semi-final. Seven business plans where you will have to set short-term objectives and modify your plan as your business progresses and in line with the competition.

The final: This will be held live in Madrid from the 9th to the 14th of July. Two teams in each block will compete and will defend their business plan in front of a professional jury. This is when different company management styles will be evaluated depending on the continent of origin.