Advantages of participating in Global Marketing Competition
Global Marketing Competition is a competition that aims to bring the academic world and the business world closer together through a simulator that gathers the characteristics and behaviour of the automobile sector, easing the start of a professional career for participating students.
What does Global Marketing Competition offer to the participants?
- Application of knowledge in a market similar to the real one.
- Training in market analysis and research.
- Evaluation of the importance of taking quantitative and qualitative decisions.
- Exercising responsibility in risk situations.
- Fostering team work.
Academic benefits
The Global Marketing Competition organisation wants to motivate different academic institutions so that their students become part of this global initiative organised by ESIC and so that they establish an adequate business plan within the following decision areas:
- Production organisation
- Productive systems
- Supplies
- Costs and Maintenance
- Publicity and media
- Segmentation
- Positioning
- Stock management
- Salary policies
Benefits for professors
If you are a university professor, we would like your institution to join this global initiative which has as its objective thestrengthening of ties between the academic and business world regardless of boundaries.
Professors and students will have at their disposal a test laboratory which will allow them to prepare themselves and be tested in key matters enabling them to tackle the business world. The results will depend on the way we manage our company and it will be our decisions and the decisions of our competitors that will determine the outcome.
As a professor you can encourage your students to take part, and sign up as their tutor. If any of the teams that you tutor get to the Final, you will be able to travel with them to Madrid, and enjoy free travel and accomodation.
